YMCA Childcare
I was tasked with creating a fresh, recognizable look for Child Care at the YMCA—one of our largest and most impactful program areas. The goal was to strike a balance between fun and safety while developing a visual identity that could resonate across multiple age groups and remain timeless. After building a brand “lookbook” to establish guidelines, I applied the system to a variety of materials including slide decks, flyers, and paid promotional assets.
