Marketing
YMCA Rebrand
As Senior Graphic Designer at the YMCA, I led the redesign of our visual brand identity with an emphasis on our core beliefs. The project involved modernizing the look and feel of our communications to better reflect the Y’s mission of community, inclusion, and wellness. Through refreshed color palettes, typography, and messaging, I developed a cohesive system that strengthened brand recognition and helped our materials connect more meaningfully with members and the broader community.
July Promotion
I designed this campaign to be fun, bold, and family-friendly, aligning with the YMCA’s summer focus. The directive was to create digital assets that captured the energy of the season while appealing to families. Bright colors, playful typography, and engaging visuals came together to highlight programs and drive summer participation.
Leagues & Programming Promotion
I developed a full suite of promotional materials—including digital assets, flyers, emails, lawn signs, and banners—to highlight YMCA leagues and seasonal programs. The goal was to create a cohesive, energetic look that worked seamlessly across platforms and kept families engaged from first impression to sign-up.
YMCA360 Launch
I was tasked with developing the visual identity for YMCA360, our new mobile app. This included designing in-app graphics as well as promotional materials to introduce the platform to members. The visuals emphasized accessibility, energy, and innovation—helping position the app as an extension of the YMCA experience beyond our facilities.
Apex Fitness Branding
This project was especially meaningful as I had the opportunity to help direct both photo and video shoots. I created a fresh visual identity for Apex, a subsection of workout classes at the Spring Valley Y, including a new logo and brand look. To support the launch, I designed a range of promotional materials—flyers, pull-up banners, posters, videos, and coupons—that brought the brand to life and energized member engagement.
